Regardless of the sales pitch you hear from jewelry shows on TV you will not be paying wholesale pricing for gemstones. This is true of all products not just gemstones for sale. Actual wholesale companies do not sell to individuals and if they do the gemstone prices are set higher to protect the retail merchants. Wholesale companies make money by buying and selling in large volumes at low markup. They generally have no interest in selling one stone here and there. That is the business of retailers.

You can buy loose gemstones at low retail prices from online gemstone dealers or from television jewelry shows but don’t buy into the “wholesale price” pitch. Like every other company gemstone dealers need to make a profit in order to stay in business. The biggest advantage of buying from an online gemstone dealer is that they tend to have better quality gemstones than the television shows. They also generally have lower prices for the same quality stone because their overhead is lower than either the retail jewelry stores or the television shows. Often the jewelry shows have poor quality stone that seem like a bargain because of their low cost.

How do you discover honest online gemstone dealers? You can start with EBay and there are a few good sellers there but it can be risky. A better place to find good gemstone dealers is to search directorygemstones.org. Most of the serious online dealers have their own website although a few also sell on EBay. Many of the dealers shy away from EBay because they have a hard time selling quality stones for a fair price. They believe many of the customers are simply looking for unrealistic bargains rather than searching for high quality gemstones.

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